ARTshare identity system, applied as mask to artwork.
ARTshare digital initiative
ARTshare is an initiative to expand opportunities for digital learning and outreach at the Virginia Museum of Fine Arts (VMFA). I developed an identity for ARTshare with a pattern that grows outward from the center, in two axes (clockwise and counter-clockwise), to convey the decentralized reach of the museum’s digitized collection, for research and enjoyment across the Commonwealth.
